WORK EXPERIENCE

Harry Rosen (Central Office), Toronto, ON                                              
Copywriter, Full-Time April 2023 – May 2024

· Campaigns, emails (B2C and affiliate), vendor marketing, paid advertising, social stories & posts, website content (homepage, brand pages, editorial), and store & event signage.

· Worked extensively with Art Direction and Design to ideate, create, and present assets to Creative, Brand, and Performance Marketing teams.

· Work featuring influencers Matty Matheson (1.6M IG Followers), Fred VanVleet (665K), Jack Innanen (400K), Kyle Yuan (342K), Daniel Ocean (129K), Derek Kesseler (111K), and Renaud Blanchet (103K).

· Collaborated with Content Manager on short- and long-form SEO content to increase engagement, including 20+ published editorials, weekly social features, and memes.

Harry Rosen (Production Studio), Mississauga, ON                                                         Fashion Product Copywriter, Full-Time                             Sept. 2022 – April 2023

Product Copywriter, Contract                    Jan. 2022 – Sept. 2022

· Wrote descriptions for 100+ luxury menswear labels; product copy entailed a brand introduction, key product features, how-to-style recommendations, and creative storytelling.

· Lead product copywriter; submitted 30+ descriptions per day (7500+ estimated total).

· Elevated hype for highly anticipated launches, collabs, and limited-edition releases, including New Balance 550s (sold out in one day) and in-house brand HAROLD; products typically promoted on company website and/or socials.

Wanda Nacc Life Coaching, Toronto, ON
Copywriter, Freelance                           Sept. 2021 – Nov. 2021

· Developed personal brand and online presence by consulting with the client to build their social media and website (incorporating SEO best practices) with a refined and unique niche, service offerings, and brand voice.

· Built and launched promotional campaign for a Life Coaching business by crafting and scheduling promotional content such as email newsletters and social media engagement posts; yielded an increase in impressions by 120% without paid promotion and achieved a conversion rate of 11% on email blasts.

EDUCATION

York University, Toronto, ON 2021 Bachelor of Arts Undergraduate, Communication Studies

Courses in digital media, advertising, information security & policy, and cinema.